Publisher Discovery has been developed to help affiliate managers with the most time consuming and difficult one of these tasks – finding and recruiting new affiliate partners. There’s the added benefit that our tools help you understand your competitors’ affiliate activities and see their affiliate relationships. Find affiliates that have a proven track record of high conversion rates.

What is Affiliate Management

SAAS affiliate programs, while other networks can take care of everything from pet bedding to diaper deals. If you find yourself in the affiliate marketing game, make sure you choose a company that specializes in what you are trying to promote. Affiliates can use any method necessary to increase conversion rates and drive sales. The best marketing teams always have an affiliate program running in the background with several types of strategies in place. In this context, an affiliate manager is responsible for managing an online affiliate network or program for a merchant.

Affiliate Marketing Software by PragmaticAD

To become an affiliate manager, it’s important to have a strong understanding of digital marketing and online advertising. You should also have experience working with content creators and marketers to develop campaigns that will drive conversions. Brands are becoming increasingly important in today’s economy, as consumers are looking for products that reflect their values and beliefs.

What is Affiliate Management

Their consultative and data-driven approach means that you benefit from the best in the industry without having to pay a full-time salary. As an affiliate manager, you will need to have strong people skills, as you will be dealing with a lot of different people on a daily basis. You should also be organized and detail-oriented, as you will need to keep track of a lot of different data points.

So what does an affiliate program do in tracking results?

This setup is advantageous for entrepreneurs since you only have to wait until a customer purchases your merchandise through your affiliate’s link before you compensate them with a commission. Selling a product or promoting a brand in an extremely competitive affiliate industry is much harder than people might think. That’s why coming up with fresh and innovative ideas for a campaign or brand promotion is necessary for managers. Turning unique ideas into reality allows companies to stand out from the crowd and attract both new affiliates and new customers – especially when a campaign becomes a viral hit.

It’s fair to say that a grounding in affiliates is a very solid route into broader digital marketing industry. From the early days when affiliate relationships were only managed by the network teams, the role has developed enormously. With increasing transparency from the networks, a merchant was soon able to engage with the affiliates personally. High value affiliates or top-of-the-funnel partners are the most valuable. They have their own traffic which is independent of the store or offer. These can include bloggers , social media influencers and resource owners.

  • A streamlined tool like LeadDyno is a great way to get started with minimal hassle.
  • You may have a thousand affiliates but if they are not activated then you’re not making any money from the affiliate program.
  • We categorize them as standard affiliates, plus affiliates, super-affiliates, and VIP affiliates.
  • Affiliate programs, networks and managers are the three major components of affiliate management.
  • Software can help you take much of the guesswork out of affiliate management and provides a lot of extras that make planning, reporting, and tracking seamless.
  • Support portal Get answers to any questions you may have from our support articles or send us a ticket.

After the audit, we create a detailed plan to improve your overall affiliate program and your affiliates’ performance. Affiliate tracking is being used by businesses that own affiliate networks in order to manage its affiliates and gain insight to the performance of each affiliate and the network as a whole. You can choose to hire an in-house team to handle your affiliate programs and networks.


It also streamlines the entire program from start to finish, including automation, tracking, and rewards. Affiliate marketing has grown significantly as a channel over the past number of years and has become a key part of a huge number of brands’ marketing strategies around the world. A higher-quality affiliate means that you’ll get better exposure for your brand. We’ll ensure that your partners don’t promote your competitors, so you’ll get more of the traffic. Additionally, our affiliate marketing program can boost conversion rates.

What is Affiliate Management

Once a fraud happens it can be a lengthy and expensive process to undo. Prevention is key and your manager should be able to provide information on their process. Your affiliate management team should provide growth tools to you like list buys, help with recruitment and other tools to make your program run smoothly. They should also give you access to high-value affiliates that you can choose to work with or not.

Development and training of affiliates

“iAffiliate Management has played a critical role in helping us grow our Affiliate Channel and is one of our most valued business partnerships.” Boost your organic channels revenue and brand exposure with MonsterClaws Professional SEO Services. Identify what’s stopping you from growing your revenue and find opportunities to grow your business for FREE.

What is Affiliate Management

Affise presents an enterprise solution to track, manage and analyze ad campaigns in one place. Do you research, ask your questions and make sure you understand the process from start to finish. Our affiliate management service is performance-focused and we create the right conditions to maximize your ROI. All the dos and don’ts of your products and services so every campaign speaks for the brand. Word-of-mouth marketing has always been effective because customers are more likely to buy your products and services if they know that their family or friends enjoyed it.

What Are Best Practices for Working With Affiliates?

CAKE’s core selling points are data accuracy, security, and stellar customer support. Thanks to affiliate management software, you won’t have to manage all the nuts and bolts of your program manually, which isn’t the best use of your time or resources. Marketing software also helps you launch your program faster and customize it to your needs. With the help of affiliate management software, your affiliate program will be professional, efficient, and instantly more appealing.

Since the network owns all affiliate data, you won’t be able to make the most informed decisions on how to manage your affiliate program. Publisher Discovery is a leading developer of AI & Machine Learning technologies for the Affiliate Marketing industry. Our team has extensive experience in online advertising and affiliate marketing as well as the development of Artificial Intelligence and machine learning technologies. Publisher Discovery is a leading source of analysis of affiliate networks and SaaS partnership providers. Of the people I entered the industry with in the early 2000s in the UK, many have spread far and wide, to key roles from Sydney and Singapore to New York and San Francisco.

What is Affiliate Marketing Management & How Does It Work?

It’s these subtle details that play a crucial role in helping your website gain some substantial traffic. Attempting affiliate management yourself can waste a lot of time and resources you could instead be spending on your business. Our affiliate experts have years of knowledge under their belt from setting up these systems for our many clients. We’ve carefully crafted our affiliate marketing program from all the experience we’ve gained over time to deliver you quality products and services. You might be someone looking for an alternative to Kayan Solutions because they could be working with your rivals.

Introduce new marketing channels and opportunities like PPC, YouTube, and Instagram. Create precise content ideas after thorough SEO-based keyword research and conversion data. Overseeing the day-to-day operations of the affiliate campaign to ensure maximum return on investment. Recruiting new affiliates to the program and screening applications; plus managing the entire onboarding process. Recruitment involves reaching out to potential partners to get them to join the program and start promoting the brand. It’s not, affiliate partnerships are built on transparency and real relationships, not one-off transactions.

Affiliate Manager Job Duties

As affiliates are not direct employees of the brand and exercise some autonomy in how they operate, affiliate marketing is more hands-off. As a central part of the management of affiliate programs, a full understanding of the types of affiliate is essential. In reality, a good affiliate manager will understand that affiliate is not a channel but an operational model. So a strong and broad knowledge and understanding of all marketing channels is important. An affiliate management program can be set up in-house or can be outsourced.

It’s normal to feel overwhelmed at having to choose between using an existing network and building your own affiliate program with software. Circlewise has experience in developing more than 200 partner programs in over 10 European countries to date. According to its website, the company has tracked over 600 million events and boasts over 10,000 publishers to choose from.

Support portal Get answers to any questions you may have from our support articles or send us a ticket. Documentation For technical details of our products and connectors, check out our docs. Webinars Level up in marketing analytics with our live sessions and on-demand webinars. Learn how some of our customers are using Supermetrics affiliate management system to centralize their marketing data and automate reporting. This powerful Affiliate Management template lets you efficiently manage all your affiliate accounts and affiliate sales, and organize all information in one place. Experience a better agency and learn why merchants look to iAffiliate Management to grow their online business.

You need someone to lend you a hand – and by someone, I mean an affiliate manager. Equipping affiliates doesn’t stop with training – continuous affiliate support is essential. This includes being available for affiliates to address any concerns, questions, or challenges they have. It also includes providing any digital marketing assets affiliates can use to promote your product.

The platform allows you to handle recurring commissions, which is especially useful for SaaS companies that work with subscription models. It’s important to mention that all iDevAffiliate plans come without any fees on the number of transactions or affiliates you have. The higher priced plans come with additional features such as geo-targeting and QR codes.